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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
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In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.
No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads.
Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.
PRODUCT DESCRIPTIONS:
Binding: Hardcover
Dewey Decimal Number: 338.4761510973
EAN: 9780374228279
ISBN: 0374228272
Label: Farrar, Straus and Giroux
Manufacturer: Farrar, Straus and Giroux
Number Of Items: 1
Number Of Pages: 448
Publication Date: 2008-03-18
Publisher: Farrar, Straus and Giroux
Release Date: 2008-03-18
Studio: Farrar, Straus and Giroux
SIMILAR ITEMS:
• Before You Take that Pill: Why the Drug Industry May Be Bad for Your Health
• The Truth About the Drug Companies: How They Deceive Us and What to Do About It
• Overtreated: Why Too Much Medicine Is Making Us Sicker and Poorer
• The Limits of Power: The End of American Exceptionalism
• Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism
CUSTOMER REVIEWS:
Breakfast at Sally's -
This book has made me more compassionate for the homeless and charities like the Salvation Army. Thanks Richard for telling your story.
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My natural health e-book - Discover the amazing powers of whole foods! Over 3,129 home remedies using whole foods as medicine.
Our Daily Meds - Get FREE prescription medicine - If your medicine is listed here you can get it free.
My natural health e-book - Discover the amazing powers of whole foods! Over 3,129 home remedies using whole foods as medicine.
As a pharmacist of over 50 years in practice, I found this book most revealing. Early on I was exposed to "detail men" from pharmaceutical firms. Their purpose was to contact physicians and furnish information about new products. Today, "detail men" are nearly all attractive women, fetching lunch, flowers and overwhelming quantities of drug samples and other inducements. The author of this book has researched her subject throughly and presents the industry in a true light. I would hope that the FDA and members of Congress would all read it and take it seriously.
Prompt Service -
The books arrived in excellent conditions and the order was handled efficiently and promptly. I am well pleased. Thank you. Helen Seward
Better living through chemistry? -
This book should be required reading for healthcare professionals. Ms. Petersen details what Big Pharma is doing to people for the sake of profits. She presents it in a style that is easy to understand for nonprofessionals. As a geriatric nurse I have become increasingly alarmed at the number of drugs that are prescribed for our elderly population with little or no regard for the side effects they cause. I would higly recommend this book to anyone who takes prescription medicines or has a loved one who does.
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OUR DAILY MEDS - With this unbeatable web hosting you will get: 5,000MB disk space (raid storage), 30GB data transfer/bandwidth, 250 POP3/IMAP Email & SMTP, 10 FTP users, Unlimited subdomains, 24 x 7 FTP access, CGI-BIN, SSI, .htaccess, Cronjobs, PHP4 w/ Zend Optimizer, Sendmail, Perl5, FrontPage 98/2000/2002 Ext., SSL (secure server), MySQL database. All come with FREE setup fee and FREE 1st year domain name.
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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs Anyone who takes prescription drugs should read this! Doctors and pharmacists should also read it to realize how much they are being influenced by pharmaceutical companies. The book is easy reading and fascinating, and it is well researched.
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